ORGANISATIONAL CHANGE: APPLYING THE ADKAR CHANGE MODEL

Abstract

Organizational change is a constant in the world of business. In today's dynamic and competitive environment, companies must adapt to new technologies, market shifts, and customer demands to remain relevant and successful. One of the tools that have gained prominence in the field of change management is the ADKAR Change Model. This article delves into the history of the ADKAR model, highlights successful companies that have embraced its principles, and explores its implementation, application, and implications in the realm of organizational change.