JOURNAL ARTICLE
ENHANCING CUSTOMER LOYALTY THROUGH PERSONALIZED MARKETING
Year: 2025 Journal: Theoretical & Applied Science Vol: 144 (04)Pages: 29-33 Publisher: International Academy Of Theoretical & Applied Science
Keywords:
Business Loyalty Personalized marketing Marketing Loyalty business model Relationship marketing Advertising Marketing management Service quality Business-to-government
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Cited By
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FWCI (Field Weighted Citation Impact)
0
Refs
0.18
Citation Normalized Percentile
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Topics
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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