ENHANCING CUSTOMER LOYALTY THROUGH ECO-MARKETING STRATEGIES

Rahmatov Dilshod Shermat o'g'li

doi:10.5281/zenodo.17447640

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JOURNAL ARTICLE

ENHANCING CUSTOMER LOYALTY THROUGH ECO-MARKETING STRATEGIES

Rahmatov Dilshod Shermat o'g'li

Year: 2025 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research

DOI: 10.5281/zenodo.17447640

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Abstract

This article analyzes effective methods of enhancing customer loyalty through eco-marketing strategies. Itsubstantiates that marketing approaches developed with consideration of consumers' environmental awareness cansignifcantly increase brand trust and customer retention. The study examines the impact of eco-friendly products, greenbranding, and socially responsible advertising on consumer behavior and loyalty formation.

Keywords:

Loyalty business model Loyalty Brand loyalty Customer delight Customer advocacy Customer retention Consumer behaviour

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.68

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Environmental Sustainability in Business

Social Sciences → Business, Management and Accounting → Marketing

Business and Economic Development

Physical Sciences → Environmental Science → Management, Monitoring, Policy and Law

Impact of AI and Big Data on Business and Society

Social Sciences → Decision Sciences → Management Science and Operations Research

ENHANCING CUSTOMER LOYALTY THROUGH ECO-MARKETING STRATEGIES

Abstract

Metrics

Topics

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