JOURNAL ARTICLE

Effective Marketing Proposals Enhancing Customer Loyalty

Tser‐Yieth ChenHsin-Swai Hsu

Year: 2014 Journal:   Journal of Distribution Science Vol: 12 (5)Pages: 5-13   Publisher: Korea Distribution Science Association
Keywords:
Business Marketing Loyalty business model Loyalty Advertising Service quality

Metrics

1
Cited By
0.00
FWCI (Field Weighted Citation Impact)
36
Refs
0.52
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management

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