JOURNAL ARTICLE
Personalized Marketing Strategies Through Machine Learning: Enhancing Customer Engagement
Year: 2021 Journal: Journal of Informatics Education and Research Publisher: Science and Engineering Research Support Society
Keywords:
Customer engagement Business Marketing Computer science Process management World Wide Web Social media
Metrics
40
Cited By
8.97
FWCI (Field Weighted Citation Impact)
0
Refs
0.98
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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