Perceived values of luxury fashion brands—evidence from Indonesian Millennials

JOURNAL ARTICLE

Year: 2024 Journal: SN Business & Economics Vol: 4 (12) Publisher: Springer Nature

DOI: 10.1007/s43546-024-00755-x

Keywords:

Indonesian Advertising Business Psychology

Metrics

Cited By

2.41

FWCI (Field Weighted Citation Impact)

Refs

0.86

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science