The Values Perceived by Fashion Consumers in Luxury Brands

Madalena Barata; Paulo Duarte

doi:10.1007/978-3-031-43937-7_20

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The Values Perceived by Fashion Consumers in Luxury Brands

Madalena Barata Paulo Duarte

Year: 2023 Pages: 232-241

DOI: 10.1007/978-3-031-43937-7_20

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Keywords:

Advertising Perspective (graphical) Value (mathematics) Perception Marketing Comprehension Fashion industry Business Psychology Art Political science Computer science Clothing Visual arts

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Topics

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Perception and Purchasing Behavior

Social Sciences → Business, Management and Accounting → Marketing

The Values Perceived by Fashion Consumers in Luxury Brands

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