Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Sandra María Correia Loureiro; Jano Jiménez‐Barreto; Jaime Romero

doi:10.1016/j.jretconser.2020.102211

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Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Sandra María Correia Loureiro Jano Jiménez‐Barreto Jaime Romero

Year: 2020 Journal: Journal of Retailing and Consumer Services Vol: 57 Pages: 102211-102211 Publisher: Elsevier BV

DOI: 10.1016/j.jretconser.2020.102211

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Keywords:

Advertising Brand extension Value (mathematics) Brand equity Psychology Seekers Brand management Brand awareness Brand relationship Construct (python library) Business

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109

Cited By

10.54

FWCI (Field Weighted Citation Impact)

120

Refs

0.98

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Evolutionary Psychology and Human Behavior

Social Sciences → Psychology → Experimental and Cognitive Psychology

Media Influence and Health

Social Sciences → Arts and Humanities → Literature and Literary Theory

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Metrics

Citation History

Topics

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