JOURNAL ARTICLE

Enhancing brand coolness through perceived luxury values: Insight from luxury fashion brands

Sandra María Correia LoureiroJano Jiménez‐BarretoJaime Romero

Year: 2020 Journal:   Journal of Retailing and Consumer Services Vol: 57 Pages: 102211-102211   Publisher: Elsevier BV
Keywords:
Advertising Brand extension Value (mathematics) Brand equity Psychology Seekers Brand management Brand awareness Brand relationship Construct (python library) Business

Metrics

109
Cited By
10.54
FWCI (Field Weighted Citation Impact)
120
Refs
0.98
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Evolutionary Psychology and Human Behavior
Social Sciences →  Psychology →  Experimental and Cognitive Psychology
Media Influence and Health
Social Sciences →  Arts and Humanities →  Literature and Literary Theory

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