JOURNAL ARTICLE

GENDER DIFFERENCES IN PERCEIVED LUXURY VALUES: AN EMPIRICAL STUDY ON LUXURY FASHION BRANDS

Nurfareena ZahariFang Liu

Year: 2014 Journal:   Global marketing conference proceeding Pages: 769-770
Keywords:
Empirical research Advertising Business Marketing Mathematics Statistics

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Topics

Entrepreneurship Studies and Influences
Social Sciences →  Business, Management and Accounting →  Management of Technology and Innovation

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