JOURNAL ARTICLE

Digitalization and omnichannel retailing: Innovative OR approaches for retail operations

Abstract

Omnichannel retailing and digitalization result in considerable challenges for the management and optimization of retail operations. The continued demand of quantitative insights, their practical need, and the growing availability of data motivates an increasing number of scientists and practitioners to intensify research on demand and supply-related issues in retailing. This featured cluster provides the state-of-the art literature on forecasting and digitalization technologies, channel structures and delivery concepts as well as logistics in omnichannel and online retailing. The featured cluster contains 17 articles that deal with such topics.

Keywords:
Omnichannel Cluster (spacecraft) Business Computer science Marketing Channel (broadcasting) State (computer science) Operations research Engineering Telecommunications

Metrics

15
Cited By
2.83
FWCI (Field Weighted Citation Impact)
32
Refs
0.90
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Supply Chain and Inventory Management
Social Sciences →  Business, Management and Accounting →  Management Information Systems
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing

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