Omnichannel retailing operations with coupon promotions

Zonghuo Li; Wensheng Yang; Hyun Seung Jin; Di Wang

doi:10.1016/j.jretconser.2020.102324

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JOURNAL ARTICLE

Omnichannel retailing operations with coupon promotions

Zonghuo Li Wensheng Yang Hyun Seung Jin Di Wang

Year: 2020 Journal: Journal of Retailing and Consumer Services Vol: 58 Pages: 102324-102324 Publisher: Elsevier BV

DOI: 10.1016/j.jretconser.2020.102324

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Keywords:

Omnichannel Coupon Business Competition (biology) Market share Channel (broadcasting) Advertising Sales promotion Face value Marketing Revenue Profit (economics) Promotion (chess) Industrial organization Microeconomics Economics Telecommunications Loyalty Finance Computer science

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Cited By

7.22

FWCI (Field Weighted Citation Impact)

Refs

0.97

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Supply Chain and Inventory Management

Social Sciences → Business, Management and Accounting → Management Information Systems

Omnichannel retailing operations with coupon promotions

Metrics

Citation History

Topics

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