JOURNAL ARTICLE
From place marketing to place branding and back
Year: 2011 Journal: Place Branding and Public Diplomacy Vol: 7 (4)Pages: 227-231 Publisher: Palgrave Macmillan
Keywords:
Public diplomacy Place branding Brand strategy Destination marketing Diplomacy Political science Nation branding Advertising Marketing Business Public relations Marketing management Politics Tourism Destinations
Metrics
100
Cited By
10.63
FWCI (Field Weighted Citation Impact)
9
Refs
0.98
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Diverse Aspects of Tourism Research
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
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