A place marketing and place branding perspective revisited

BOOK-CHAPTER

Year: 2012 Pages: 55-76

DOI: 10.4324/9780080969312-11

Keywords:

Place branding Perspective (graphical) Marketing Business Sociology Geography Art Visual arts Tourism Archaeology

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.56

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Marketing and Advertising Strategies

Social Sciences → Business, Management and Accounting → Marketing

Diverse Aspects of Tourism Research

Social Sciences → Social Sciences → Sociology and Political Science

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science