A place marketing and place branding perspective revisited

BOOK-CHAPTER

Year: 2011 Elsevier eBooks Pages: 33-53 Publisher: Elsevier BV

DOI: 10.1016/b978-0-08-096930-5.10003-5

Keywords:

Place branding Perspective (graphical) Marketing Business Sociology Geography Art Visual arts Tourism Archaeology

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7.82

FWCI (Field Weighted Citation Impact)

Refs

0.96

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