BOOK-CHAPTER

A place marketing and place branding perspective revisited

Keywords:
Place branding Perspective (graphical) Marketing Business Sociology Geography Art Visual arts Tourism Archaeology

Metrics

46
Cited By
7.82
FWCI (Field Weighted Citation Impact)
69
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing
Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management

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