JOURNAL ARTICLE

From place marketing to place branding – and back: a need for re-evaluation

Ares KalandidesMihalis Kavaratzis

Year: 2009 Journal:   Journal of Place Management and Development Vol: 2 (1)   Publisher: Emerald Publishing Limited
Keywords:
Place branding Marketing Business Market place Advertising Political science Tourism Commerce

Metrics

23
Cited By
5.81
FWCI (Field Weighted Citation Impact)
0
Refs
0.96
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Marketing and Advertising Strategies
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing

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