From place marketing to place branding – and back: a need for re-evaluation

JOURNAL ARTICLE

Year: 2009 Journal: Journal of Place Management and Development Vol: 2 (1) Publisher: Emerald Publishing Limited

DOI: 10.1108/jpmd.2009.35502aaa.001

Keywords:

Place branding Marketing Business Market place Advertising Political science Tourism Commerce

Metrics

Cited By

5.81

FWCI (Field Weighted Citation Impact)

Refs

0.96

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Marketing and Advertising Strategies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing