National brands and store brands: Competition through public quality labels

Daniel Hassan; Sylvette Monier‐Dilhan

doi:10.1002/agr.20070

ScienceGate Book Chapters

JOURNAL ARTICLE

National brands and store brands: Competition through public quality labels

Daniel Hassan Sylvette Monier‐Dilhan

Year: 2006 Journal: Agribusiness Vol: 22 (1)Pages: 21-30 Publisher: Wiley

DOI: 10.1002/agr.20070

Get Full-Text PDF Get Analytical Report

Abstract

INRA-ESR Toulouse Cahier de recherche ; 2004-09 ; Diffusion du document : INRA Unité d'Economie et Sociologie rurales Chemin de Borde Rouge Auzeville BP 27 31326 Castanet-Tolosan Cedex (FRA) ; (Côte : F5 780) <br/>2004-09

Keywords:

Private label EconLit Quality (philosophy) Agribusiness Competition (biology) Marketing Business Product (mathematics) Context (archaeology) Sign (mathematics) Advertising Value (mathematics) Interpretation (philosophy) Computer science Mathematics Political science

Metrics

Cited By

8.13

FWCI (Field Weighted Citation Impact)

Refs

0.96

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Wine Industry and Tourism

Social Sciences → Business, Management and Accounting → Tourism, Leisure and Hospitality Management

Economics of Agriculture and Food Markets

Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics

National brands and store brands: Competition through public quality labels

Abstract

Metrics

Citation History

Topics

Related Documents

Quality competition between national and store brands

Price competition and store competition: Store brands vs. national brand

Generic Brands versus National Brands and Store Brands

GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS

Measuring National Brands' Equity over Store Brands