JOURNAL ARTICLE
GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Machiel J. ReindersJos Bartels
Year: 2014 Journal: Global marketing conference proceeding Pages: 2196-2196
Keywords:
Business Advertising Marketing
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Topics
Global Trade and Competitiveness
Social Sciences → Business, Management and Accounting → Strategy and Management
Environmental Sustainability in Business
Social Sciences → Business, Management and Accounting → Marketing
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