JOURNAL ARTICLE

Generic Brands versus National Brands and Store Brands

Isabella C. M. CunninghamAndrew P. HardyGiovanna Imperia

Year: 1982 Journal:   Journal of Advertising Research Vol: 22 (5)Pages: 25-32   Publisher: Advertising Research Foundation
Keywords:
Business Advertising Marketing

Metrics

54
Cited By
1.62
FWCI (Field Weighted Citation Impact)
3
Refs
0.89
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing
Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science

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