JOURNAL ARTICLE
Generic Brands versus National Brands and Store Brands
Isabella C. M. CunninghamAndrew P. HardyGiovanna Imperia
Year: 1982 Journal: Journal of Advertising Research Vol: 22 (5)Pages: 25-32 Publisher: Advertising Research Foundation
Keywords:
Business Advertising Marketing
Metrics
54
Cited By
1.62
FWCI (Field Weighted Citation Impact)
3
Refs
0.89
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Consumer Behavior in Brand Consumption and Identification
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
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