BOOK-CHAPTER

Are National Brands More Promotion Elastic Than Store Brands?

Sudhir VoletiRaj Sethuraman

Year: 2015 Springer proceedings in business and economics Pages: 63-70   Publisher: Springer International Publishing
Keywords:
Promotion (chess) Business Advertising Aggregate (composite) Marketing Sales promotion Political science Sales management Materials science

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9
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0.03
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Topics

Consumer Market Behavior and Pricing
Social Sciences →  Business, Management and Accounting →  Marketing
Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Innovation Diffusion and Forecasting
Social Sciences →  Decision Sciences →  Management Science and Operations Research

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