Price competition and store competition: Store brands vs. national brand

Sungchul Choi; Karima Fredj

doi:10.1016/j.ejor.2012.07.016

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JOURNAL ARTICLE

Price competition and store competition: Store brands vs. national brand

Sungchul Choi Karima Fredj

Year: 2012 Journal: European Journal of Operational Research Vol: 225 (1)Pages: 166-178 Publisher: Elsevier BV

DOI: 10.1016/j.ejor.2012.07.016

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Keywords:

Competition (biology) Business Store brand National brand Context (archaeology) Product (mathematics) Advertising Marketing Brand management Product differentiation Economics Microeconomics

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133

Cited By

6.16

FWCI (Field Weighted Citation Impact)

Refs

0.95

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Is in top 1%

Is in top 10%

Citation History

Topics

Consumer Market Behavior and Pricing

Social Sciences → Business, Management and Accounting → Marketing

Supply Chain and Inventory Management

Social Sciences → Business, Management and Accounting → Management Information Systems

Merger and Competition Analysis

Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics

Price competition and store competition: Store brands vs. national brand

Metrics

Citation History

Topics

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