JOURNAL ARTICLE
An Application of Data Mining Formula to Customer Prioritization: Focusing on an American Telecommunication Firm’s Database Marketing
Year: 2025 Journal: Korean Business Education Review Vol: 40 (5)Pages: 385-397
Keywords:
Database marketing Key (lock) Customer relationship management Customer intelligence Customer advocacy The Internet
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Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Data Mining Algorithms and Applications
Physical Sciences → Computer Science → Information Systems
Technology and Data Analysis
Physical Sciences → Computer Science → Information Systems
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