Database Marketing and Data Mining

BOOK-CHAPTER

Year: 2012 Pages: 29-42

DOI: 10.1201/b12040-7

Keywords:

Database marketing Database Computer science Data science Business Marketing Marketing management Relationship marketing

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.53

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Data Mining Algorithms and Applications

Physical Sciences → Computer Science → Information Systems

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing