JOURNAL ARTICLE
Book Review: Optimal Database Marketing: Strategy, Development, and Data Mining
Year: 2002 Journal: Journal of Marketing Research Vol: 39 (4)Pages: 499-501 Publisher: SAGE Publishing
Keywords:
Database marketing Computer science Business Marketing Data science Data mining Database Marketing management Relationship marketing
Metrics
1
Cited By
0.00
FWCI (Field Weighted Citation Impact)
2
Refs
0.64
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Data Mining Algorithms and Applications
Physical Sciences → Computer Science → Information Systems
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
Related Documents
JOURNAL ARTICLE
Data Mining For Database Marketing AtGaranti Bank
Omer Faruk AllsErtan KarakurtPiero Melli
Journal: WIT transactions on information and communication technologies Year: 2000 Vol: 25