Salesforce + Generative AI: Automating Customer Service and Marketing

Shivani Girme; Prajakta, Bhadale; Dhanashri, Sonawane

doi:10.5281/zenodo.17695418

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JOURNAL ARTICLE

Salesforce + Generative AI: Automating Customer Service and Marketing

Shivani Girme Prajakta, Bhadale Dhanashri, Sonawane

Year: 2025 Journal: Zenodo (CERN European Organization for Nuclear Research) Publisher: European Organization for Nuclear Research

DOI: 10.5281/zenodo.17695418

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Keywords:

Service (business) Customer service Customer advocacy Service quality Customer relationship management Customer to customer Generative model Service provider

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.73

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Topics

Digital Innovation in Industries

Social Sciences → Business, Management and Accounting → Management of Technology and Innovation

AI in Service Interactions

Physical Sciences → Computer Science → Artificial Intelligence

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Salesforce + Generative AI: Automating Customer Service and Marketing

Metrics

Topics

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