JOURNAL ARTICLE
Driving metaverse adoption in the hospitality industry: An upper echelon perspective
Keywords:
Perspective (graphical) Hospitality Context (archaeology) Destinations Tourism
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Topics
Virtual Reality Applications and Impacts
Physical Sciences → Computer Science → Human-Computer Interaction
AI in Service Interactions
Physical Sciences → Computer Science → Artificial Intelligence
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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