Application of Metaverse in the Hospitality Industry

Abstract

The chapter's analysis of the possible advantages and disadvantages of the metaverse is centered on studies in the tourist and food and wine industries. Open issues include compatibility and technological problems, cost and financial issues, user experience and accessibility issues, privacy and security issues, and cultural and ethical issues. The metaverse offers chances to enable interaction, engagement, and trip planning, successfully changing consumer behavior. It is anticipated that engaging with and visiting destinations virtually would inspire actual travel, not replace it. As the technology becomes more widely used, both the industry and the public are beginning to recognize the potential that this technology offers for their respective hospitality and tourist interests. VR/AR application areas for hospitality and tourism are currently under development. In order for the tourism industry to fully capitalize on the capabilities and opportunities presented by the metaverse as well as identify challenges for the future, the report recommends research directions.