The virtual voyage: understanding the factors affecting metaverse adoption in the tourism and hospitality industry

JOURNAL ARTICLE

Year: 2025 Journal: Current Issues in Tourism Pages: 1-21 Publisher: Taylor & Francis

DOI: 10.1080/13683500.2025.2475491

Keywords:

Hospitality Tourism Hospitality industry Marketing Business Metaverse Tourist industry Advertising Computer science Geography Virtual reality

Metrics

Cited By

59.04

FWCI (Field Weighted Citation Impact)

Refs

0.99

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Diverse Topics in Contemporary Research

Social Sciences → Social Sciences → Cultural Studies