JOURNAL ARTICLE

Customer churn prediction in Telecom Sector

Mastan RushikaDr. Gousiya BegumMs. N Musrat SultanaK. Sunitha

Year: 2025 Journal:   Zenodo (CERN European Organization for Nuclear Research)   Publisher: European Organization for Nuclear Research

Abstract

In the telecom industry, many customers use services every day, and companies collect a lot of data about them. Keeping current customers is easier than getting new ones, so businesses want to understand why people leave. Customer churn happens when users switch from one telecom provider to another. When companies know the reasons behind customer churn, they can take steps to improve their services and retain more customers. Machine learning techniques like Random Forest, K-Nearest Neighbors (KNN), and Decision Trees can help analyze customer behavior and predict who might switch to another provider. The objective is to help businesses identify customers who are at risk of leaving (churning) and implement strategies to retain them. By using these techniques, businesses can reduce customer loss, prevent revenue drop, and improve customer service. These insights can also help other industries keep their customers happy and loyal, ensuring long-term business success.

Keywords:
Customer retention Customer to customer Revenue Customer intelligence Customer advocacy Customer satisfaction Voice of the customer Customer relationship management

Metrics

0
Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.53
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Topics

Innovations in Educational Methods
Social Sciences →  Social Sciences →  Education
Innovative Teaching Methodologies in Social Sciences
Social Sciences →  Social Sciences →  Education
Medical Education and Admissions
Health Sciences →  Medicine →  Public Health, Environmental and Occupational Health

Related Documents

JOURNAL ARTICLE

Customer churn prediction in Telecom Sector

Mastan RushikaDr. Gousiya BegumMs. N Musrat SultanaK. Sunitha

Journal:   Zenodo (CERN European Organization for Nuclear Research) Year: 2025
JOURNAL ARTICLE

Telecom Customer Churn Prediction

Morla Manasa

Journal:   International Journal for Research in Applied Science and Engineering Technology Year: 2020 Vol: 8 (5)Pages: 2857-2862
BOOK-CHAPTER

Telecom Customer Churn Prediction

Mehul BhargavaShruti SinghJaya SharmaD. Franklin Vinod

Lecture notes on data engineering and communications technologies Year: 2022 Pages: 325-333
© 2026 ScienceGate Book Chapters — All rights reserved.