JOURNAL ARTICLE
MACHINE LEARNING-DRIVEN INSIGHTS FOR CUSTOMER SEGMENTATION AND HYPER-PERSONALIZATION IN E-COMMERCE
Keywords:
Segmentation Feature (linguistics) Field (mathematics) Market segmentation Pattern recognition (psychology)
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Topics
Collaboration in agile enterprises
Social Sciences → Business, Management and Accounting → Management of Technology and Innovation
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
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