JOURNAL ARTICLE

AI Powered Chatbots for Customer Support

Jigar ShahPuja Devgun

Year: 2025 Journal:   International Journal For Multidisciplinary Research Vol: 7 (3)

Abstract

AI powered chatbots are changing customer service, offering business efficient, scalable, and in less costly ways to handle customer challenges/issues. The AI virtual assistants listens customer inquiries and than provides accurate responses to resolve the issues in real time using natural language processing (NLP), machine learning (ML), and data analysis. In addition to enhancing daily routine tasks and providing 24/7 customer support. AI chatbots also helps to reduce additional operational costs and ease the workload on human support agents. A primary advantage of AI-powered chatbots is that they provide quick responses by eliminating long wait times and ensuring a seamless customer experience. To maintain consistency across the variety of communication channels, such as websites, mobile apps, and social media platforms, these chatbots can handle many queries concurrently and helps to personalize interactions based on user data then integrate with customer relationship management systems (CRM). A chatbot can provide custom-made recommendations and hands-on support to customers preferences and based on customers past interactions, this chatbots further help in improving customer engagement. Despite their advantages, AI chatbots face several challenges that shows their effectiveness. There is a major limitation/challenge in their ability to solve complex queries that require human help or critical thinking or emotional intelligence. Although AI models continuously improving chatbots but it may still struggles in certain situation like ambiguous requests, resulting in incorrect or incomplete responses. It is serious to ensure that the chatbots accuracy is precise, as misinformation can lead to or hurt the brands goodwill and their consumer trust. The implementation of AI chatbots presents high security and privacy concerns as well as helps to prevent unauthorized access to any user to misuse any of the customers data so that the business data is protected with all rules and regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), since chatbots are handling complex consumer data. Data encryption protocols like HMAC (Hash-based Message Authentication Code) and HTTPS (Hypertext Transfer Protocol Secure).

Keywords:
Computer science Business

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Topics

AI in Service Interactions
Physical Sciences →  Computer Science →  Artificial Intelligence

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