JOURNAL ARTICLE
AI-DRIVEN PERSONALIZATION IN RETAIL ANALYTICS: TRANSFORMING CUSTOMER EXPERIENCES
Year: 2024 Journal: INTERNATIONAL JOURNAL OF RESEARCH IN COMPUTER APPLICATIONS AND INFORMATION TECHNOLOGY Vol: 7 (2)Pages: 2387-2396
Keywords:
Personalization Analytics Business Customer engagement Big data Data science Computer science Marketing World Wide Web Data mining Social media
Metrics
7
Cited By
6.63
FWCI (Field Weighted Citation Impact)
0
Refs
0.95
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
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