Optimizing Customer Retention Strategies in Retail Using Predictive Analytics and AI-Driven Personalization

JOURNAL ARTICLE

Year: 2025 Journal: SSRN Electronic Journal Publisher: RELX Group (Netherlands)

DOI: 10.2139/ssrn.5294121

Keywords:

Personalization Predictive analytics Analytics Business Computer science Marketing Data science

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FWCI (Field Weighted Citation Impact)

Refs

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing

Impact of AI and Big Data on Business and Society

Social Sciences → Decision Sciences → Management Science and Operations Research

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems