The Influence of AI-driven Personalization on Customer Experiences

Abstract

The beginning of the digital revolution has significantly changed advertising and different management activities, mainly caused by easy access to enormous quantities of digitally transformed data and the incorporation of artificial intelligence (AI). The objective of this research is to investigate the effect of artificial intelligence-driven personalization (ADP) on customer Experience (CX) within the backdrop of Instagram, an influential social networking forum identified because of its novel implementation of AI. Instagram uses AI to evaluate user actions and choices, providing customized content that improves users enjoyment and fulfillment.