Artificial Intelligence for Enhancing Customer Engagement

BOOK-CHAPTER

Year: 2024 Apple Academic Press eBooks Pages: 271-289

DOI: 10.1201/9781003560449-16

Keywords:

Customer engagement Psychology Business Computer science World Wide Web

Metrics

Cited By

0.00

FWCI (Field Weighted Citation Impact)

Refs

0.60

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Big Data and Business Intelligence

Social Sciences → Business, Management and Accounting → Management Information Systems

Customer churn and segmentation

Social Sciences → Business, Management and Accounting → Marketing