BOOK-CHAPTER
Digital Marketing for the Hospitality and Tourism Industry in Industry 4.0
Keywords:
Tourism Marketing Business Hospitality Hospitality industry Digital marketing Advertising Geography
Metrics
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Cited By
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FWCI (Field Weighted Citation Impact)
4
Refs
0.60
Citation Normalized Percentile
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Topics
Digital Marketing and Social Media
Social Sciences → Social Sciences → Sociology and Political Science
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Big Data and Business Intelligence
Social Sciences → Business, Management and Accounting → Management Information Systems
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Rehab DaifKhaled ElsayedT BrownS HamM HughesN ChungS LeeH HanK CoulterA RoggeveenH CzepiecF BryantJ RoxasD WhitsonD EdgellK RufA AgarwalN ErragchaR RomdhaneD GetzH HeL HarrisA KadyanC AswalK KalyanamS McintyreJ MasonisA KaplanM HaenleinW LatifA IslamI NoorS LitvinR GoldsmithB PanS LitvinR GoldsmithB PanJ Mejia-TrejoJ Sanchez-GutierrezG Vazquez-AvilaT O'reillyJ PhelpsR LewisL MobilioD PerryN RamanA RathoreU JoshiP IlavarasanV SankaranD KannanK LakshmiA SarabiS BarakatE YeohK OthmanH AhmadKhaled DaifElsayed
Journal: International Journal of Research in Tourism and Hospitality Year: 2019 Vol: 5 (3)