Viral Marketing Impact on Tourism and Hospitality Industry

Rehab Daif; Khaled Elsayed; T Brown; S Ham; M Hughes; N Chung; S Lee; H Han; K Coulter; A Roggeveen; H Czepiec; F Bryant; J Roxas; D Whitson; D Edgell; K Ruf; A Agarwal; N Erragcha; R Romdhane; D Getz; H He; L Harris; A Kadyan; C Aswal; K Kalyanam; S Mcintyre; J Masonis; A Kaplan; M Haenlein; W Latif; A Islam; I Noor; S Litvin; R Goldsmith; B Pan; J Mejia-Trejo; J Sanchez-Gutierrez; G Vazquez-Avila; T O'reilly; J Phelps; R Lewis; L Mobilio; D Perry; N Raman; A Rathore; U Joshi; P Ilavarasan; V Sankaran; D Kannan; K Lakshmi; A Sarabi; S Barakat; E Yeoh; K Othman; H Ahmad; Khaled Daif; Elsayed

doi:10.20431/2455-0043.0503004

JOURNAL ARTICLE

Viral Marketing Impact on Tourism and Hospitality Industry

Rehab Daif Khaled Elsayed T Brown S Ham M Hughes N Chung S Lee H Han K Coulter A Roggeveen H Czepiec F Bryant J Roxas D Whitson D Edgell K Ruf A Agarwal N Erragcha R Romdhane D Getz H He L Harris A Kadyan C Aswal K Kalyanam S Mcintyre J Masonis A Kaplan M Haenlein W Latif A Islam I Noor S Litvin R Goldsmith B Pan S Litvin R Goldsmith B Pan J Mejia-Trejo J Sanchez-Gutierrez G Vazquez-Avila T O'reilly J Phelps R Lewis L Mobilio D Perry N Raman A Rathore U Joshi P Ilavarasan V Sankaran D Kannan K Lakshmi A Sarabi S Barakat E Yeoh K Othman H Ahmad Khaled Daif Elsayed

Year: 2019 Journal: International Journal of Research in Tourism and Hospitality Vol: 5 (3)

DOI: 10.20431/2455-0043.0503004

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Abstract

This research paper first outlines the importance of viral marketing.It then moves to review the related studies on viral marketing and its impact on tourism and hospitality organizations.It then provides the theoretical framework of the study.The paper moves to present the qualitative study regarding the factors influencing tourists' behaviour in choosing SMTE.Finally, the study conclusions, implications limitations and suggestion for future research are presented.

Keywords:

Tourism Hospitality Marketing Viral marketing Business Hospitality industry Geography Public relations Political science

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3.53

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0.93

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COVID-19 Pandemic Impacts

Social Sciences → Economics, Econometrics and Finance → Economics and Econometrics

Digital Marketing and Social Media

Social Sciences → Social Sciences → Sociology and Political Science

Innovation and Socioeconomic Development

Social Sciences → Business, Management and Accounting → Business and International Management

Viral Marketing Impact on Tourism and Hospitality Industry

Abstract

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Citation History

Topics

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