ScienceGate Book Chapters
BOOK-CHAPTER

Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing

Tarun Kumar VashishthVikas SharmaKewal Krishan SharmaBhupendra KumarSachin ChaudharyRajneesh Panwar

Year: 2024 Pages: 7-32
DOI: 10.1201/9781003450443-2
   Get Full-Text PDF    Get Analytical Report
Keywords:
Personalization Business Content (measure theory) E-commerce Marketing Personalized marketing Advertising Computer science World Wide Web Relationship marketing Marketing management Mathematics

Metrics

43
Cited By
317.99
FWCI (Field Weighted Citation Impact)
0
Refs
1.00
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science

Related Documents

JOURNAL ARTICLE

Enhancing Customer Experience in E-Commerce Through AI-Powered Personalization: A Case Study

Ashok Choppadandi

Journal:   Tuijin Jishu/Journal of Propulsion Technology Year: 2023 Vol: 43 (4)Pages: 516-524
BOOK-CHAPTER

Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies

Suyash BhardwajNirmesh SharmaMausmi GoelVandana VandanaKirti SharmaVineeta Verma

Year: 2024 Pages: 41-60
JOURNAL ARTICLE

Enhancing Customer Experience through AI-Powered Personalization: A Data Science Perspective in E-Commerce

Hardeo Kumar ThakurJagendra SinghAyushi SaxenaDeepali BhaskarAmarendra Pratap SinghPramod Kumar Garg

Year: 2024 Pages: 501-506
JOURNAL ARTICLE

Personalization Strategies in E-Commerce: Enhancing Customer Experience

Hajime OkudaM. J. Rybak

Journal:   International Academic Journal of Innovative Research Year: 2023 Vol: 10 (1)Pages: 31-36
JOURNAL ARTICLE

PERSONALIZATION IN DIGITAL MARKETING ENHANCING CUSTOMER EXPERIENCE AND SALES IN E-COMMERCE

H.V Heydarli

Journal:   Scientific works/Elmi eserler Year: 1996 Pages: 136-141
© 2026 ScienceGate Book Chapters — All rights reserved.