BOOK-CHAPTER

Enhancing Customer Experience through AI-Enabled Content Personalization in E-Commerce Marketing

Keywords:
Personalization Business Content (measure theory) E-commerce Marketing Personalized marketing Advertising Computer science World Wide Web Relationship marketing Marketing management Mathematics

Metrics

43
Cited By
317.99
FWCI (Field Weighted Citation Impact)
0
Refs
1.00
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
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