Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies

Suyash Bhardwaj; Nirmesh Sharma; Mausmi Goel; Vandana Vandana; Kirti Sharma; Vineeta Verma

doi:10.1201/9781003450443-4

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Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies

Suyash Bhardwaj Nirmesh Sharma Mausmi Goel Vandana Vandana Kirti Sharma Vineeta Verma

Year: 2024 Pages: 41-60

DOI: 10.1201/9781003450443-4

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Keywords:

Personalization Business E-commerce Personalized marketing Marketing Digital marketing Advertising Computer science World Wide Web Return on marketing investment

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42.33

FWCI (Field Weighted Citation Impact)

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1.00

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Impact of AI and Big Data on Business and Society

Social Sciences → Decision Sciences → Management Science and Operations Research

Enhancing Customer Targeting in E-Commerce and Digital Marketing through AI-Driven Personalization Strategies

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Citation History

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