JOURNAL ARTICLE
AR in Fashion Retail Industry
Jiamian HuangQianer LuYishen QuYuxuan Zhao
Year: 2023 Journal: Advances in Economics Management and Political Sciences Vol: 11 (1)Pages: 65-70
Abstract
This study introduces the application and impact of AR technology in fashion retailing and discusses the role of data and technology by analyzing its mechanism and effect. This research adopts the literature research method, analyzes many authoritative kinds of literature, and concludes that AR is still a project worth studying in the fashion retail industry. Furthermore, AR technology can quickly obtain the consumer database to improve the products and marketing strategies further to achieve profit.
Keywords:
Retail industry Profit (economics) Marketing Business Fashion industry Advertising Economics Clothing
Metrics
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Cited By
0.00
FWCI (Field Weighted Citation Impact)
4
Refs
0.16
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Augmented Reality Applications
Physical Sciences → Computer Science → Computer Vision and Pattern Recognition
Technology Adoption and User Behaviour
Social Sciences → Decision Sciences → Information Systems and Management
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