BOOK-CHAPTER
Retail brand marketing in the fashion industry
Keywords:
Business Marketing Retail industry Advertising Commerce
Metrics
5
Cited By
3.55
FWCI (Field Weighted Citation Impact)
1
Refs
0.95
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Global Trade and Competitiveness
Social Sciences → Business, Management and Accounting → Strategy and Management
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