Analysis of consumer behavior in fashion brand marketing retail sector

JOURNAL ARTICLE

Year: 2023 Journal: AIP conference proceedings Vol: 2759 Pages: 020031-020031 Publisher: American Institute of Physics

DOI: 10.1063/5.0116737

Keywords:

Business Marketing Consumer behaviour Retail industry Brand management Advertising Computer science

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Consumer Retail Behavior Studies

Social Sciences → Business, Management and Accounting → Marketing

Consumer Behavior in Brand Consumption and Identification

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management