JOURNAL ARTICLE

Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores

Sang In LeeJi-Hun Yu

Year: 2021 Journal:   The Research Journal of the Costume Culture Vol: 29 (5)Pages: 634-650   Publisher: Costume Culture Association
Keywords:
Business Advertising Marketing Brand management Brand extension

Metrics

2
Cited By
0.17
FWCI (Field Weighted Citation Impact)
0
Refs
0.59
Citation Normalized Percentile
Is in top 1%
Is in top 10%

Citation History

Topics

Consumer Behavior in Brand Consumption and Identification
Social Sciences →  Business, Management and Accounting →  Marketing
Digital Marketing and Social Media
Social Sciences →  Social Sciences →  Sociology and Political Science
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management

Related Documents

JOURNAL ARTICLE

Relationship among Marketing Activities, Brand Equity, and Consumer Behavior by Life Cycle of Fashion Brand

Na-Young JungMiyoung Kim

Journal:   Journal of the Korean Society of Clothing and Textiles Year: 2010 Vol: 34 (9)Pages: 1454-1469
JOURNAL ARTICLE

Analysis of consumer behavior in fashion brand marketing retail sector

Rajmohan KadavilUsha Mani

Journal:   AIP conference proceedings Year: 2023 Vol: 2759 Pages: 020031-020031
JOURNAL ARTICLE

Fashion flagship stores: Characteristics, brand types, and consumer responses

Kyungae Park

Journal:   Korean Journal of Human Ecology Year: 2014 Vol: 23 (2)Pages: 343-355
© 2026 ScienceGate Book Chapters — All rights reserved.