Marketing strategy effects on brand interest and consumer behavior to establish a consumer relationship in fashion brand stores

JOURNAL ARTICLE

Year: 2021 Journal: The Research Journal of the Costume Culture Vol: 29 (5)Pages: 634-650 Publisher: Costume Culture Association

DOI: 10.29049/rjcc.2021.29.5.634

Keywords:

Business Advertising Marketing Brand management Brand extension

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0.17

FWCI (Field Weighted Citation Impact)

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0.59

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