BOOK-CHAPTER
Customer Analytics in Fashion Retail Industry
Keywords:
Analytics Business Revenue Marketing Retail industry Big data Customer retention Value (mathematics) Customer lifetime value Social media Customer intelligence Consumer behaviour Data science Computer science Service quality Service (business) World Wide Web
Metrics
17
Cited By
10.11
FWCI (Field Weighted Citation Impact)
5
Refs
0.98
Citation Normalized Percentile
Is in top 1%
Is in top 10%
Citation History
Topics
Customer churn and segmentation
Social Sciences → Business, Management and Accounting → Marketing
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
Consumer Market Behavior and Pricing
Social Sciences → Business, Management and Accounting → Marketing
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