BOOK-CHAPTER

Customer Relationship Analytics: Meaningful Metrics That Predict Loyalty

Keywords:
Analytics Loyalty Loyalty business model Data science Computer science Business Marketing Service quality

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Topics

Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management
Customer churn and segmentation
Social Sciences →  Business, Management and Accounting →  Marketing
Technology Adoption and User Behaviour
Social Sciences →  Decision Sciences →  Information Systems and Management

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