BOOK-CHAPTER

Customer Loyalty and Customer Relationship Management

Pengwei ZhangMin LiXiaojing JiaoRuijin Zhou

Year: 2011 Communications in computer and information science Pages: 432-436   Publisher: Springer Science+Business Media
Keywords:
Customer advocacy Business Customer retention Customer delight Customer satisfaction Loyalty business model Marketing Customer to customer Customer intelligence Customer equity Relationship marketing Customer relationship management Loyalty Marketing management Service quality

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Topics

Customer Service Quality and Loyalty
Social Sciences →  Business, Management and Accounting →  Organizational Behavior and Human Resource Management

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