BOOK-CHAPTER
Customer Loyalty and Customer Relationship Management
Pengwei ZhangMin LiXiaojing JiaoRuijin Zhou
Year: 2011 Communications in computer and information science Pages: 432-436 Publisher: Springer Science+Business Media
Keywords:
Customer advocacy Business Customer retention Customer delight Customer satisfaction Loyalty business model Marketing Customer to customer Customer intelligence Customer equity Relationship marketing Customer relationship management Loyalty Marketing management Service quality
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Topics
Customer Service Quality and Loyalty
Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management
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