An empirical investigation of value co-creation on customer loyalty: mediating role of customer trust

Tehreem Pervez; Kausar Fiaz Khawaja; Muddassar Sarfraz

doi:10.1504/ijebr.2022.119349

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An empirical investigation of value co-creation on customer loyalty: mediating role of customer trust

Tehreem Pervez Kausar Fiaz Khawaja Muddassar Sarfraz

Year: 2021 Journal: International Journal of Economics and Business Research Vol: 23 (1)Pages: 56-56 Publisher: Inderscience Publishers

DOI: 10.1504/ijebr.2022.119349

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Keywords:

Loyalty business model Business Customer value Customer retention Customer equity Loyalty Value (mathematics) Empirical research Marketing Customer delight Customer advocacy Microeconomics Economics Service quality Mathematics Statistics

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Topics

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

An empirical investigation of value co-creation on customer loyalty: mediating role of customer trust

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Citation History

Topics

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