An Empirical Investigation of Value Co-Creation on Customer Loyalty: Mediating Role of Customer Trust

Muddassar Sarfraz; Kausar Fiaz Khawaja; Tehreem Pervez

doi:10.1504/ijebr.2022.10034981

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An Empirical Investigation of Value Co-Creation on Customer Loyalty: Mediating Role of Customer Trust

Muddassar Sarfraz Kausar Fiaz Khawaja Tehreem Pervez

Year: 2021 Journal: International Journal of Economics and Business Research Vol: 1 (1)Pages: 1-1 Publisher: Inderscience Publishers

DOI: 10.1504/ijebr.2022.10034981

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Keywords:

Business Loyalty business model Customer value Loyalty Value (mathematics) Customer retention Co-creation Marketing Empirical research Customer equity Microeconomics Economics Service quality Mathematics Statistics Service (business)

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Topics

Technology Adoption and User Behaviour

Social Sciences → Decision Sciences → Information Systems and Management

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

An Empirical Investigation of Value Co-Creation on Customer Loyalty: Mediating Role of Customer Trust

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