JOURNAL ARTICLE
Omnichannel retailing: A consumer perspective.
Peter C. Verhoefvan Koert IttersumP.K. KannanJeff Inman
Year: 2021 Journal: American Psychological Association eBooks Pages: 649-672 Publisher: American Psychological Association
Keywords:
Omnichannel Perspective (graphical) Marketing Business Advertising Computer science Artificial intelligence
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Topics
Consumer Retail Behavior Studies
Social Sciences → Business, Management and Accounting → Marketing
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