JOURNAL ARTICLE

Omnichannel retailing: A consumer perspective.

Peter C. Verhoefvan Koert IttersumP.K. KannanJeff Inman

Year: 2021 Journal:   American Psychological Association eBooks Pages: 649-672   Publisher: American Psychological Association
Keywords:
Omnichannel Perspective (graphical) Marketing Business Advertising Computer science Artificial intelligence

Metrics

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Cited By
0.00
FWCI (Field Weighted Citation Impact)
0
Refs
0.07
Citation Normalized Percentile
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Topics

Consumer Retail Behavior Studies
Social Sciences →  Business, Management and Accounting →  Marketing

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