IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY IN COMMERCIAL BANKS

JOURNAL ARTICLE

Year: 2020 Journal: Gedrag & Organisatie Vol: 33 (02) Publisher: Uitgeverij Boom

DOI: 10.37896/gor33.02/057

Keywords:

Loyalty business model Business Service quality Loyalty Marketing Service (business) Business administration

Metrics

Cited By

0.20

FWCI (Field Weighted Citation Impact)

Refs

0.58

Citation Normalized Percentile

Is in top 1%

Is in top 10%

Consumer Behavior and Marketing Influence

Social Sciences → Business, Management and Accounting → Marketing

Customer Service Quality and Loyalty

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management

Employee Performance and Motivation

Social Sciences → Business, Management and Accounting → Organizational Behavior and Human Resource Management