Gestão de design na maricultura como fator estratégico para a competitividade

Abstract

The European Union is the largest fish importer market and in order to meet the needs of international markets and expand trade between the countries, some international bodies like the World Trade Organization (WTO) support producers in the export process, however, they require the fulfillment of several conditions. Thus, this article presents a survey of the conditions of the mariculture industry for export to the European market, with the objective of proposing actions of Design Management in mariculture and pointing possibilities for strengthening the sector. A mind map of the sectoral diagnosis proposing actions having the Design Management as a strategic factor for competitiveness is also proposed.Keywords: Design management, mariculture, mind map, competitiveness.